Anastasia Radzinskaya, widely recognized by her digital persona “Like Nastya,” is a Russian-American content creator who has cemented her status as one of the most influential figures in the global digital landscape. Through her wildly popular YouTube channels, she has captured the imaginations of millions of children and parents alike, making this biography a deep dive into the evolution of a multi-platform media mogul.

From her early beginnings in Krasnodar to her status as a global brand, we will explore the factors that turned a family project into a multi-million-dollar empire, including her current net worth, career milestones, and the recent activities that keep her at the top of the creator economy in 2026.

Quick Facts

Early Life & Education

Childhood

Born in Krasnodar, Russia, in 2014, Anastasia’s early life was marked by a medical diagnosis that changed her family’s trajectory. Doctors initially feared that Anastasia might suffer from cerebral palsy, leading her parents, Anna and Sergey Radzinsky, to focus heavily on her development and speech therapy through interactive play and video creation.

School Years

As her fame exploded, traditional schooling became logistically difficult. Anastasia transitioned to a nomadic lifestyle, traveling between production hubs in the U.S., Dubai, and Europe. She receives a customized private education that balances academic rigors with the demands of running a global media company.

Training & Development

Beyond her academic studies, Anastasia has undergone professional training in acting, gymnastics, and multiple languages. Her parents ensure that her “work” on camera remains play-centric, focusing on child-led activities that mirror the natural interests of her audience.

Career Journey

The Viral Spark (2015–2018)

The “Like Nastya” phenomenon began as a way to document Anastasia’s growth. Her parents sold their businesses in Russia to fund the production of early videos. The turning point occurred when they discovered that videos featuring toy unboxing, nursery rhymes, and travel vlogs garnered massive engagement from international audiences, leading to the creation of the “Like Nastya” channel.

Global Expansion (2019–2023)

By 2019, she was one of the fastest-growing creators on YouTube. She transitioned to a multi-channel strategy, launching iterations of her content in Spanish, Arabic, and other languages to capture the non-English-speaking market. Her content style evolved from simple play-videos to high-production storytelling and animated segments.

Current Activity (2024–2026)

As of 2026, Anastasia has moved beyond simple YouTube uploads. She has expanded into mobile gaming apps, a line of consumer merchandise, and interactive media. Her recent activities focus on long-form storytelling and collaborating with major educational brands to integrate learning into her entertainment platform.

Career Milestones

• 2016: Launched primary YouTube channel.
• 2019: Named by Forbes as one of the world’s highest-paid YouTube creators.
• 2021: Sold the rights to her back-catalog of videos to Spotter.
• 2024: Expanded brand into licensed lifestyle products and interactive mobile apps.

Net Worth & Earnings

As of 2026, Anastasia Radzinskaya’s net worth is estimated between $25 million and $30 million. Her wealth is generated through:

• YouTube Ad Revenue: Significant monthly payouts based on billions of cumulative views.
• Merchandising: Successful lines of clothing, toys, and backpacks.
• Brand Partnerships: Strategic alliances with toy manufacturers and educational platforms.
• Licensing: Revenue from her translated channels and intellectual property usage in digital gaming.

Personal Life

Family Background

Anastasia’s parents are the architects of her brand. Her father, Sergey, and mother, Anna, manage the day-to-day operations of the production teams. They moved the family to the United States in 2018 to facilitate better access to global production facilities and brand management teams.

Hobbies & Lifestyle

Despite her fame, Anastasia enjoys a relatively normal life off-camera. She is an avid gymnast and enjoys swimming and drawing. Her lifestyle is heavily documented as a “global citizen” experience, with frequent travel to major cities like Dubai and Los Angeles.

Awards & Achievements

• YouTube Creator Awards: Diamond and Gold Play Buttons (Multiple channels).
• Forbes Top Earning Creators: Consistently ranked in the Top 10 (2019–2023).
• International Recognition: Featured in numerous media outlets including The New York Times and Wall Street Journal for her impact on the children’s digital media landscape.

Physical Statistics

Anastasia is currently in her pre-teen years. She maintains a healthy and active lifestyle centered around gymnastics and outdoor play. Her physical growth is monitored by her family to ensure she is meeting all age-appropriate development milestones while maintaining her busy filming schedule.

Quotes

“Creating videos is not just work; it is how I play and share my happiness with my friends all over the world.” — Interview snippet, 2022.

“We wanted to share our story so other families could see that with love and play, anything is possible.” — Anna Radzinskaya regarding the early days of their channel.

Interesting Facts

• She speaks multiple languages, including English and Russian, which she uses across her various international channels.
• Her parents sold their wedding salon and a construction firm to start the YouTube channel.
• She was one of the first creators to reach 100 million subscribers globally across her network.
• She is a massive fan of animation and has voiced characters in short-form digital series.
• Her content is strictly managed to ensure it adheres to COPPA and YouTube’s “Made for Kids” guidelines.
• She has been featured on television programs worldwide as a symbol of the “new media” generation.
• Despite her fame, she is rarely seen at public industry events, as her parents prioritize her privacy.
• She is an accomplished junior gymnast and often incorporates these skills into her content.

Did You Know?

• Did you know Like Nastya was one of the first children to be included on the Forbes “Highest-Paid YouTube Stars” list?
• Did you know her family officially relocated from Russia to the United States to manage her burgeoning global career?
• Did you know that her YouTube content is translated into over 10 different languages to reach a truly global audience?

Social Media

• YouTube: Like Nastya
• Instagram: @likenastya
• TikTok: @likenastya

Frequently Asked Questions

Q1: How old is Like Nastya in 2026?
Anastasia was born on January 27, 2014, making her 12 years old in 2026.

Q2: Is Like Nastya still making videos?
Yes, she remains highly active in 2026, creating content for her various YouTube channels and expanding her brand into new digital sectors.

Q3: Where does the “Like Nastya” family live now?
The family resides in Miami, Florida, but travels frequently for business and global projects.

Q4: How did Like Nastya get so famous?
Her fame began through engaging, high-quality videos of her playing, traveling, and learning, which resonated with children globally and were eventually promoted by the YouTube algorithm.

CONCLUSION

Anastasia Radzinskaya has transformed from a child needing speech therapy into a beacon of the modern digital creator economy. Her ability to pivot and scale her content across languages and platforms ensures her relevance will continue well into her teenage years. As she grows, her influence on children’s media is likely to shift toward more complex storytelling and interactive experiences.

If you found this biography of Like Nastya helpful, feel free to share it with friends or leave a comment below about your favorite memory of her content!

Source Data: Forbes Richest Creators List, YouTube Statistics, SocialBlade, Public Press Releases.