Hailey Bieber Bio: Rhode Founder, Age, Height, Career, Famous Family, Life with Justin Bieber, Net Worth & 2026 Recent Activity
Hailey Bieber is a prominent American model, global fashion icon, and the visionary founder of the skincare empire Rhode. Born into the legendary Baldwin acting dynasty, she has successfully carved out an independent legacy that transcends her famous family and her high-profile marriage to pop superstar Justin Bieber. In 2026, she continues to dominate the beauty industry and digital landscape, serving as a blueprint for modern multi-hyphenate success.

Whether you are tracking her latest business ventures, her influential style evolution, or her life as a new mother, this Hailey Bieber bio offers an exhaustive look at her journey. From her early days as a classically trained ballerina to becoming a “quiet luxury” pioneer, discover the milestones that define her career and personal life.
Quick Facts
| Feature | Details |
|---|---|
| Full Name | Hailey Rhode Baldwin Bieber |
| Nickname | Hails, Quails |
| Profession | Model, Entrepreneur, Media Personality |
| Date of Birth | November 22, 1996 |
| Age | 29 years 6 months old |
| Birthplace | Tucson, Arizona, U.S. |
| Nationality | American |
| Ethnicity | Mixed (Brazilian, Italian, Portuguese, English, Irish, German, French) |
| Zodiac Sign | Sagittarius |
| Height | 5’7″ (171 cm) |
| Weight | 121 lbs (55 kg) |
| Body Measurements | 32-24-34 inches |
| Hair Color | Blonde (naturally) / Bronde |
| Eye Color | Hazel |
| Education | Homeschooled; Attended American Ballet Theatre |
| Religion | Evangelical Christian |
| Sexual Orientation | Heterosexual |
| Marital Status | Married |
| Spouse | Justin Bieber (m. 2018) |
| Children | Jack Blues Bieber (b. 2024) |
| Parents | Stephen Baldwin & Kennya Deodato Baldwin |
| Siblings | Alaia Baldwin (Sister) |
| Known For | Rhode Skin Founder, IMG Model, Wife of Justin Bieber |
| Net Worth (2026) | Estimated $25–$30 Million |
| Years Active | 2014–Present |
| Current Residence | Beverly Hills, California |
Early Life & Education
Childhood in a Hollywood Dynasty
Hailey Rhode Baldwin was born in Tucson, Arizona, on November 22, 1996. Growing up as the daughter of actor Stephen Baldwin and graphic designer Kennya Deodato Baldwin, she was immersed in the world of entertainment from a young age. Her maternal grandfather is the Grammy-winning Brazilian musician Eumir Deodato, providing her with a rich cultural heritage that blends Hollywood royalty with South American artistic roots.
Despite her father’s fame, Hailey’s upbringing was relatively grounded. Her parents chose to move the family to Nyack, New York, to provide a more private environment for Hailey and her older sister, Alaia. Growing up in a devout Christian household, Hailey has often credited her faith as the foundational element that keeps her centered amidst the chaos of the fashion industry.
School Years and Homeschooling
Hailey’s education took a non-traditional path. After the eighth grade, she transitioned to homeschooling. This decision was largely driven by her family’s public profile; she has mentioned in interviews that it became difficult to maintain a “normal” school social life when everyone knew who her family was. Homeschooling allowed her the flexibility to pursue her primary passion: classical ballet.
Professional Training and Career Pivot
For much of her youth, Hailey’s identity was tied to being a ballerina. she trained rigorously at the American Ballet Theatre in New York and spent summers at the Miami City Ballet. Her discipline and poise today are often attributed to these formative years of professional dance training. However, a major foot injury in her late teens forced her to abandon her dreams of a professional ballet career. This setback eventually led her to explore the world of modeling, a transition that would change the course of her life.
Career Journey
From Runway to Global Recognition
Hailey’s modeling career began in earnest in 2014 when she signed with Ford Models. Her debut commercial campaign for French Connection put her on the map, and she quickly transitioned to high-fashion runways. By 2015, she was walking for brands like Topshop and Moschino.
Her career reached a turning point when she signed with the prestigious IMG Models in 2016. This partnership catapulted her onto the covers of Vogue, Elle, and Harper’s Bazaar. Hailey became known for her “cool girl” aesthetic—a mix of streetwear and high-end couture—making her a favorite for designers like Ralph Lauren, Tommy Hilfiger, and Versace.
The Evolution into Media and Television
In the late 2010s, Hailey expanded her portfolio beyond the lens of a camera. She showcased her personality as a co-host for the TBS show Drop the Mic alongside rapper Method Man. Her ability to hold her own in a comedic, fast-paced environment proved she was more than just a face for brands; she was a relatable media personality with significant staying power.
The Rhode Revolution: Becoming a Beauty Mogul
The most defining phase of Hailey’s career began in June 2022 with the launch of Rhode. Unlike many celebrity-backed brands, Rhode focused on “skin-imalism”—affordable, high-quality, and efficacious products. Hailey took a hands-on approach, working with dermatologists to develop the Peptide Lip Treatment and Barrier Restore Cream.
By 2025 and 2026, Rhode had evolved from a niche skincare line into a global powerhouse. The brand’s viral marketing, specifically the “Phone Case Lip Treatment Holder,” became a cultural phenomenon, merging tech accessories with beauty. As of 2026, Hailey has expanded Rhode into the color cosmetics category, focusing on “glazed” finishes that mirror her own signature look. Her business acumen has earned her a spot on Forbes 30 Under 30 and solidified her status as a serious entrepreneur.
Career Stats & Highlights
| Year | Milestone | Achievement |
|---|---|---|
| 2014 | Professional Debut | Signed with Ford Models; French Connection Campaign |
| 2016 | Major Agency Move | Signed with IMG Models; First Vogue cover |
| 2017 | Television Host | Co-hosted Drop the Mic on TBS |
| 2018 | Brand Ambassador | Face of BareMinerals and Levi’s |
| 2022 | Entrepreneurship | Launched Rhode Skin (Sold out in minutes) |
| 2024 | Motherhood & Business | Balanced brand expansion with birth of first child |
| 2026 | Global Expansion | Rhode enters Asian and Middle Eastern markets |
Net Worth & Earnings
As of 2026, Hailey Bieber’s estimated net worth sits between $25 million and $30 million. While her early wealth was built through lucrative modeling contracts and brand deals with giants like Saint Laurent, Tiffany & Co., and Miu Miu, her current financial trajectory is largely fueled by Rhode.
Primary Income Streams:
- Rhode Skin: The company is estimated to be worth hundreds of millions, with Hailey maintaining a majority stake.
- Endorsements: High-value contracts with luxury fashion houses.
- Social Media: With over 50 million followers on Instagram, she commands high six-figure sums for sponsored content.
- Real Estate: Together with Justin Bieber, she owns a significant real estate portfolio, including a $25 million mansion in Beverly Park.
Hailey is also involved in philanthropy, often supporting faith-based charities and organizations focused on mental health and social justice, such as the LIFT Communities and Hillsong Foundation.
Personal Life
Family Background
Hailey is the “quiet” anchor of the Baldwin family. While her father Stephen and uncle Alec have often made headlines for their outspoken personalities, Hailey has maintained a more reserved public image. Her relationship with her mother, Kennya, remains her closest bond; she often cites her mother’s Brazilian heritage as her primary beauty inspiration.
Marriage to Justin Bieber
The relationship between Hailey and Justin Bieber is one of the most documented romances of the 21st century. After a brief fling in 2015 and a period of not speaking, the couple reconciled in 2018. They were married in a courthouse ceremony in New York City in September 2018, followed by a lavish religious ceremony in South Carolina in 2019.
Their marriage has been a testament to resilience. Hailey has been Justin’s “rock” through his battles with Lyme disease and Ramsay Hunt syndrome. Conversely, Justin supported Hailey through a significant health scare in 2022 when she suffered a mini-stroke (TIA) caused by a PFO (Patent Foramen Ovale), a hole in her heart that required surgery.
Motherhood
In 2024, the couple welcomed their first child, Jack Blues Bieber. In 2026, Hailey has been vocal about the “work-life balance” struggle, often sharing glimpses of her life as a “boy mom” while running a multi-million dollar company. Her approach to motherhood has been praised for being grounded and protective of her son’s privacy.
Controversies & Legal Issues
Rhode Trademark Lawsuit (2022)
Shortly after launching her brand, Hailey faced a trademark infringement lawsuit from a fashion company also named Rhode. However, the court allowed her to continue using the name for her skincare line, and she eventually settled the matter, securing the brand’s future.
Social Media Narratives (2023)
In 2023, Hailey was at the center of a viral social media narrative involving Selena Gomez. While fans attempted to create a “feud,” Hailey took the high road, eventually appearing in public with Selena and releasing a joint statement against online bullying. This moment was cited by many as a masterclass in PR and maturity.
Awards & Achievements
- Forbes 30 Under 30 | Art & Style Category | 2022
- Teen Choice Awards | Choice Model (Nominated) | 2016, 2017
- Wall Street Journal Innovator Awards | Brand Innovator | 2023
- Beauty Inc. Awards | Newcomer of the Year (Rhode) | 2022
Physical Statistics
Hailey is celebrated for her “off-duty model” style and radiant skin.
- Height: 5’7″ (171 cm)
- Weight: 55 kg (121 lbs)
- Fitness Routine: A mix of Pilates, weight training, and hot yoga. She emphasizes “functional movement” to maintain her posture and mental health.
- Notable Attributes: Hazel eyes and her signature “bronzy” glow.
Quotes
“I’m not the person that’s ever going to be like, ‘Look at me!’ I’m the person that wants to be the one doing the work behind the scenes.” — Vogue Interview, 2023
“My goal has always been to create something that feels like it belongs in everyone’s daily routine, regardless of their budget.” — Rhode Launch Event, 2022
“Faith is what keeps me grounded. Without it, this industry would have swallowed me whole years ago.” — Podcast Interview, 2024
Favorites
- Food: Pasta, Shake Shack burgers, and Brazilian cheese bread (Pão de Queijo).
- Color: Green and Neutrals (Beige, Cream).
- Movie: The Vow and The Notebook.
- Travel Destination: Amalfi Coast, Italy.
- Skincare Ingredient: Peptides and Niacinamide.
Interesting Facts
- Hailey has over 20 tiny tattoos, many of which are dedicated to her faith and family.
- She is a huge fan of boxing and used it as a primary workout for years.
- Her middle name, Rhode, is a family name passed down through her mother’s side.
- She was featured in the music video for “Popstar” by DJ Khaled and Drake.
- Hailey was a guest at the wedding of Kim Kardashian and Kanye West in 2014.
- She is an expert at “cleangirl” makeup, a trend she arguably helped start.
- She has a YouTube channel where she hosts a popular segment called “Who’s in My Bathroom?”
- Despite her glamorous life, she describes herself as an introvert who loves staying home.
Did You Know?
- Did you know Hailey Bieber was a professional-level ballerina until a foot injury ended her dance career at age 19?
- Did you know Hailey’s wedding veil was custom-designed by Virgil Abloh and featured the words “TILL DEATH DO US PART” in his signature font?
- Did you know that Rhode Skin reached a waitlist of over 1 million people within its first year of operation?
Social Media
- Instagram: @haileybieber
- TikTok: @haileybieber
- YouTube: Hailey Rhode Bieber Official
- X (Twitter): Note: Hailey deactivated her public X account in 2021 to prioritize mental health.
Frequently Asked Questions
Q1: How old is Hailey Bieber in 2026?
Hailey Bieber is 29 years 6 months old years old as of 2026.
Q2: What is Hailey Bieber’s brand Rhode named after?
Rhode is actually Hailey’s middle name. She wanted the brand to feel personal and rooted in her own identity.
Q3: Does Hailey Bieber have children?
Yes, Hailey and Justin Bieber welcomed their first son, Jack Blues Bieber, in late 2024.
Q4: Is Hailey Bieber still modeling?
While she has shifted her focus to her business, Rhode, she still models for high-end campaigns and major magazine covers, though she has largely retired from walking runways.
CONCLUSION
Hailey Bieber’s journey from a Baldwin daughter to a global beauty mogul is a testament to her work ethic and strategic vision. In 2026, she stands as more than just a fashion icon; she is a mother, a CEO, and a trendsetter who has redefined the “celebrity brand” into a legitimate industry disruptor. As Rhode continues its global expansion, Hailey’s legacy as a business powerhouse is only beginning to unfold.
If you enjoyed this deep dive into Hailey Bieber’s life and career, feel free to share this article on social media and stay tuned for more celebrity biographies!
Source Data: WSJ Magazine, Vogue Archives, Forbes 30 Under 30, Rhode Skin Corporate Data, Billboard Business.


