How Does the Google Algorithm Work? Which Websites Can Appear In The Top?
Millions of sites in the internet world, especially Google, work thanks to various algorithms. Google algorithm With this, users’ queries are matched one-to-one and the information they are looking for is provided in a shorter time. For this, Google places the most accurate results in high rankings by using matching, meaning, ranking and many more factors.
Google Algorithm Criteria
The Google algorithm uses the following metrics while examining and indexing the content of the sites:
- Visitors’ hobbies and search intentions,
- How much organic traffic the site has,
- The ratio of visitors who convert (product purchase, form filling, link building)
- Time spent within the site (session duration)
- Use of keywords in the correct criteria (words using bold are more easily detected by algorithms).
- Whether the sitemap is created or not (Google algorithms determine the road map by going to the area where the site map is located first when performing the scanning operations on the site).
- Opening speed,
- International operating status
- Original content
What Conditions Does the Google Algorithm Address?
Google algorithm With the information obtained after processing a lot of data, it shows the highest quality and most accurate information to its users in the first place. While creating these results, the following stages are taken into account:
- Keyword Analysis
Search engine algorithm It usually performs indexing by looking at the compatibility of keywords with websites. While ranking websites with the same keyword, it determines which site is authoritative (DA-PA), the number of visitors, the comments made to the articles and the content that can be useful according to the interaction rates.
When making keyword selections, you should make choices in line with the following criteria in order to be valuable in the eyes of search engine algorithms among millions of sites:
- Monthly Average Search for your focus keyword
It is more difficult to get high rankings in the eyes of the search engine algorithm on a keyword with a very high monthly search volume. Therefore, you should determine the search volume in accordance with the authoritarianism of your website and shape your strategy accordingly.
- Competition Level
Google algorithm takes the level of competition as a ranking factor. It is developing its algorithm to show the contents of institutions such as education, government and health first in the highly competitive words of the pages. For example, in a health-related issue, the Google algorithm shows the Ministry of Health or the contents of important health institutions to the users.
- Word Matching
Sorting domain The words that match exactly are shown in the first row while performing the transaction For example, for a user making a car sale query, what is the query carbasatisi.com, or car sale? There will be a website with a content in the title. Therefore, distribution of targeted keywords in accordance with the title and content gives useful source signals in the eyes of algorithms.
- Sorting Useful Pages
Useful pages are shown at the top in accordance with the queries made. Google search engine algorithm It takes SEO (Search Engine Optimization) rules into account while trying to find useful content. The title of a page, the rate at which the focus and semantic (LSI) keywords are passed, the word number and quality of the content, the status of on-page and off-page linking are among the features that are considered when determining useful content.
- Best Results
Google search engine algorithm uses user experience (UX) technology to show the best results. At this point, values such as how websites look on the web, mobile, tablet, how difficult the visits can be made between pages, Pagerank are calculated by algorithms.
- Location Based Sorting
Google algorithms take the location into account in delivering the content to the users. The country in which the content targets the users is calculated by location-based algorithms and shown to the users of the relevant country.
All of Google’s Algorithm Updates
Algorithms are supported with updates over time to calculate user experience. Each algorithm has a different task and applies operations to sites within the framework of rules. The algorithms offered by Google from the past to the present can be listed as follows:
- Panda
With the Panda Google algorithm published in 2011, websites that use keywords extensively in order to appear in the top ranks were removed from the rankings, and sites that have a natural use in the article were shown at the top and a great change was made.
- Penguin
With Google’s penguin update, sites with malicious backlink work were punished. Previously, the high number of external links to the site was a ranking factor for sites, but with this update, it was introduced to algorithms that incoming links to the site were taken naturally rather than illegally.
- Hummingbird
It is the algorithm update to display the focus keywords in the top ranks. This update has been made in order to prevent websites that use too many keywords and occupy the rankings. Even if the keywords are not mentioned exactly in the article, their placement in the content can be detected and sorted by Google algorithms.
- Pigeon
With the Pigeon update, it is aimed that people who have a physical business can reach their customers faster through virtual businesses. With this algorithm update, the Google algorithm shows the business results near to users searching on a specific location.
- Mobile
With this update, the Google algorithm announced that it will perform mobile-first indexing while showing websites in search results. With this algorithm update made to increase the user experience, mobile compatible websites are shown in higher ranks.
- RankBrain
RankBrain Google algorithm update focuses on search intention. Displaying search results according to the interests of the users, Google has chosen to show a quality page for each user.
- Possum
Due to the large imbalances in the rankings in local areas, this algorithm update increased the visibility of other businesses by removing unwanted and poor quality results from local rankings.
- Fred
It is a search engine algorithm update created to prevent users who gain unfair profit. With this update, websites that display more irrelevant ads and pop-ups that negatively affect the user experience have experienced serious drops in rankings.
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