What Does Growth Hacking Mean?

One of the digital marketing methods What does Growth Hacking meanGrowth Hacking techniques and by explaining who is Growth Hacker Growth Hacking examplesWhat place will we give?

Since the word Hack is mentioned in the Growth Hacking sentence, a concept introduced by Sean Ellis, it should not be immediately perceived as something harmful.

What does Growth Hacking mean?

If we look at it as a word meaning; ‘growth’ means ‘growth’ and hacking means ‘short, rational and striking’, different from what we know.

Growth Hacking, a digital marketing method, is a marketing and customer acquisition technique used especially by technology startups.

Growth Hacker is the people who draw the Growth Hacking roadmap for companies.

Now let’s take a look at the Growth Hacker and Growth Marketing concepts included in Growth Hacking.

Growth Hacker; In addition to having knowledge of data, products, technology and marketing, it is a person who has a mindset that focuses entirely on creativity and sustainable growth.

Growth Hackers’ field of work is digital marketing. Growth hackers tend to be obsessive, curious, and analytical. Also Growth Hackers; They are experts in SEO, data analysis, content production, and so on.

World-renowned Growth Hackers include Sean Ellis, Andy Johns, Dan Martell, Neil Patel.

Growth MarketingIn essence, it is a Growth Focused Marketing approach that can be described as Data Driven Marketing.

What are Growth Hacking techniques?

There are 5 different methods in Growth Hacking.

1. Acquisition (New user acquisition)
2. Activation (Activating users)
3. Retention (Retention of acquired active users)
4. Referral (User acquisition by referrals)
5. Revenue (Income generation)

Growth Hacking examples

There are numerous examples of Growth Hacking. The ‘waiting list’ method is one of the most popular formulas.

1. Mailbox welcomed people who wanted to become a member with a waiting screen. The application, which showed that there were thousands of people in the queue, thus conducted a Growth Hacking study to provide ‘trust’.
2. Dropbox that invites existing users for new free additional storage
3. Hotmail that adds a line to outgoing emails and encourages users to open a new account
4. AirBnB using Craigslist to find and market people looking for affordable accommodation

Growth Hacking books

1. Hacking Growth by Sean Ellis and Morgan Brown
2. Growth Hacker Marketing by Ryan Holiday
3. The Secret Sauce by Vincent Dignan (very practical book)

Frequently asked questions about Growth Hacking